During the week of February 6th, 2017, 135 of our Distributor Partners, representing 92 authorized Seco Distributors gathered in Las Vegas for our 12th annual Distributor Conference. At the meeting, we reported on Seco’s global and North American results for 2016. We also unveiled our company strategy as well as upcoming new products, promotions and programs that will help all of us achieve stronger results in 2017. Emphasis was put on what we believe will be our four keys to success in 2017: conversions, solid tools, engineered solutions and a reinforced presence of Seco in Mexico. We also revealed the ongoing transformation of our sales unit, as part of a global initiative, to help us increase sales efficiency and drive higher sales volumes for us and our channel partners.

We left Vegas optimistic that we will see positive results in 2017.

Even if 2016 was a challenging year for everyone, the Distributor Conference was also a time to celebrate accomplishments. Seco handed out a total of $575,777 to 52 distributors for their performance in the Turning Incentive Program, Seco FIRST, Solid Tool FIRST and Goldstar Integrated Supply Incentive Programs. We were very excited to launch our Distributor Partner Recognition Program for the first time this year. This program is based on Seco core values but also includes additional awards in alignment with our strategy. Six awards were given out. Congratulations to Arbor Industrial Supplies, Deco Tool Supply, Athesa, Haskins Industrial, Metal Removal Technologies and E.M Benson.

E.M Benson receiving their Distributor of the year award.

This annual conference is a good opportunity to build more camaraderie and reinforce personal relationships. Having some fun with our business partners is the icing on the cake! No doubt that Simon Mailloux (from Drillmex Inc, Canada) will remember his moment of glory on stage with professional performer David McCreary – and so will the rest of the audience!

Our Takeaway

So what is it that the Distributors and Seco come away with? From Seco’s standpoint, we feel a sense of validation in the market strategy we’ve chosen that utilizes the synergies a strong network of distributors can provide. This is a validation that we did select the right people to represent our products. Feedback from the attendees tells us that the open communication and transparency shown by Seco and the information provided during these 2 days are appreciated. Continuing to hold the Conference is also considered as proof that Seco wants to keep leveraging the relationships developed with our distributor partners so we can all grow together.

Grow More with Seco is not just a conference theme, this is our goal for all our distributors and we left Vegas optimistic that we will see positive results in 2017. We are excited for this year and looking forward to seeing you all again for bigger payouts next year!