Name
Fernanda Gonzalez

Time at Seco
Started September 2018

Education
Fernanda has her B.S. in marketing from Mondragon Unibertsitatea in Mondragón, Spain. She also studied math, physics and visual arts.

Work History
From high school through college, Fernanda worked at several media and advertising agencies in various creative positions, researching customer insights to create brand focused customer experiences. After earning her degree, she joined Ericsson as a member of its administrative support staff, where she eventually led her own market and became a sub-lead for the Northeast Region. In her last role at Ericsson, she reported directly to the leadership team on a project aimed at the automation of all customer support activities for four global support centers. After Ericsson, she served as a National Sales Analyst for the Mexico Wholesales Channel at Kellogg, a role in which she prepared sales budgets and helped the sales team to meet their targets.

Responsibility at Seco
CSR, covering the south region for México.

Seco Story
“I like how everyone at Seco is so passionate and committed about delivering the best experience to the customer. My favorite thing is to see all of us working together to get things done and afterwards celebrating accomplishments as a family. The Seco family spirit is more than just written words; it’s something we live and breathe every day!”

Interests
“I like art, reading and technology. In my free time I volunteer as organizer for Google and Global Techstars Startup Weekend.”

Fun Fact
She’s a huge fan of the TV show Friends. “I’ve watched it so many times that I already know most of the dialogue!”

Biggest Quality
“I would say being smart (laughs). It allows me to have a wider vision and come up with good strategic plans for the future.”

Biggest Flaw
“I can be a bit of a control freak from time to time, because I usually aim for perfection.”