Planning is Everything

Posted in DAC in June 2017

As we approach the end of the second quarter, it is now time for all of us to start planning for the second part of the year to ensure that we keep the momentum of strong results going.

Here is what you need to know about our Distributor Planning Process.

The Distributor Planning Process was developed jointly by Seco and the Distributor Advisory Council. It provides Distributors and Seco a means to jointly communicate goals and expectations, integrate our business plans and strategies, maximize use of resources and measure results.

The planning process provides tools to facilitate:

  • General overview of Seco – Distributor key performance indicators
  • Growth incentive activities
  • Marketing activities, including new product launch, promotions and catalogs
  • Training
  • Target account development
  • Final agreed comments about the meeting

Every distributor is required to attend a minimum of two Distributor Planning Process meetings a year.

For any questions regarding our Planning Process, please contact your business development team.